![]() This process was first applied to the company during the development of Macintosh desktop computers. While the EPM coordinates the work between engineers, the GSM focuses on the production part. The ANPP is owned by the engineering product manager (EPM) and the global supply manager (GSM). Once the prototype is selected and the company agrees to start production, the ANPP is a document that describes the process in detail and maps its different stages. Then three concepts are selected as finalists, and finally they select one final product to use during the process. ![]() First, the design team has complete freedom to explore its members’ creative ideas by designing 10 concepts. The name “10 to 3 to 1” comes from the way the prototype is selected. Jonathan Ive shows the iMac wireframe (Source: TNW) This process takes a lot of time and effort but helps develop a visual for the project. PrototypingĪlso called the “pixel-perfect prototypes” and “10 to 3 to 1,” this stage is the start of creating the new product mockup. This procedure frees the new product team from the company’s regular structure and helps focus on the development process. The new product start-up team is separated using office barriers and sometimes receives a part of the building’s offices dedicated to its workflow. Once the product is defined, there is an internal start-up phase that works separately from the rest of the team to focus on the new product’s development. This stage includes discussing the new product idea and making initial sketches. There is not yet a complete or visual concept for the product. In his book, “Inside Apple: How America’s Most Admired – and Secretive – Company Really Works,” Adam Lashinsky talks about Apple’s production process and framework as follows:Īt this stage, senior managers express their interest in creating a new product, and basic brief information about it is discussed. One home run is much better than two doubles.” Steve Jobs used to say: “Quality is more important than quantity. This focus is the secret behind Apple’s high-quality design. One of these core principles is the focus on product design. Jonathan Ive started with Steve Jobs, who created the core principles of the company’s design policy, which are still being applied with new chief executive Timothy Cook. While Apple’s design team rarely talks to the media, Apple design chief Jonathan Ive’s interview with the New York Times revealed interesting insights about the design process inside Apple. Creativity is not enough to transform a design into a successful product an innovative process needs to be implemented in order to achieve this goal. On a frequent basis each year, Apple unveils to the market new innovative products that strengthen its competency in comparison to other computer and mobile manufacturers in the market.Īs a designer, I have always wondered about the design process behind all these amazing products. For years, Apple products have attracted users’ love, achieving the so-called empathic design challenge. ![]() Apple is one of the unique companies that leads the market through its designs and creative, innovative products. ![]()
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